Getting Started with E-mail Marketing and Constant Contact (Registration Required - See Link Below)
This workshop is sponsored in partnership with Constant Contact, Inc. and is designed to give small businesses and nonprofit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing. This is a great workshop for beginners in online marketing looking to accomplish more in less time - with a small budget. Registered participants will receive a free copy of our guide: Grow Your Small Business with Email and Social Media Marketing.
Click here to register: Register Now
Registration is limited to 36 participants and workstations will be assigned to registered participants first. Walk-in participants are welcome, and all participants can feel free to bring their tablets or laptops.
Instructor: R. Foster (see brief description of credentials below)
Computer Lab, Room 311
We will discuss:
• What type of content to use in your campaigns;
• How to get more people to stop and read your messages;
• How to get more action - or reaction to your messages and offers;
• Why using images on social media channels creates higher engagement;
• Why your content should be mobile-friendly
You’ll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money.
Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.
Note: Participants do not need to be a Constant Contact customer to attend.
Presenter: This workshop is presented by Romona Foster. Romona is a highly endorsed social media trainer teaching professionals how to leverage and brand their businesses through the use of social media. She is an engaging speaker who is passionate about all things related to social media marketing. Romona trains both groups and individuals on how to use LinkedIn, how to market on Facebook, all about Twitter, Google+, Pinterest, Constant Contact, and Microsoft Office. She is a Constant Contact Authorized Local Expert, certified Social Media Marketing Presenter, Email Marketing Trainer, and an accredited Constant Contact Solution Provider. She has also been awarded the Constant Contact 2012 ALL STAR Award.