The SharpBrains Guide to Brain Fitness

Cleveland Park Library

The SharpBrains Guide to Brain Fitness

Author Talk and Book Signing

Book Cover: The SharpBrains Guide to Brain FitnessOn Tuesday, February 7, at 7 p.m., the library will host local author Alvaro Fernandez as he discusses his book, The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews to Keep Your Brain Sharp.

The book expands on the concept of neuroplasticity that recent works such as the New York Times bestseller, The Brain that Changes Itself, and the PBS Brain Fitness Program have introduced to the world. Neuroplasticity, or the the brain's capacity to change itself based upon experience, means that one's brain is flexible enough to evolve as we age and that we can exercise our brains to enhance attention, boost memory, augment planning skills and manage anger and destructive emotions. Recent brain research proves that at any age, what we do in our lives influences how our brains and our mental abilities evolve. We are never too old to learn; we do not need to accept decline as inevitable.

The Sharp­Brains Guide to Brain Fit­ness has been named a Best Book by AARP. Copies will be available for signing after the program.

About the Authors
Alvaro Fer­nan­dez is co-founder and CEO of Sharp­Brains, a lead­ing mar­ket research firm cov­er­ing appli­ca­tions of neu­ro­science and cog­ni­tive sci­ence in edu­ca­tion and health­care. He received Mas­ter's degrees in edu­ca­tion and busi­ness from Stan­ford Uni­ver­sity, and teaches at UC-Berkeley Osher Life­long Learn­ing Insti­tute. A mem­ber of the World Eco­nomic Forum’s Global Agenda Coun­cils, he is often quoted by the media, includ­ing recently in The Wall Street Jour­nal, The New York Times and CNN.

Dr. Elkhonon Gold­berg is inter­na­tion­ally renowned for his clin­i­cal work, research and teach­ing in neu­ropsy­chol­ogy and cog­ni­tive neu­ro­science. Co-founder and Chief Sci­en­tific Advi­sor of Sharp­Brains, he is also a clin­i­cal pro­fes­sor of neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine and diplo­mat of The Amer­i­can Board of Pro­fes­sional Psy­chol­ogy in Clin­i­cal Neu­ropsy­chol­ogy. He is the author of The Exec­u­tive Brain: Frontal Lobes  and the Civ­i­lized Mind and The Wis­dom Para­dox: How Your Mind Can Grow Stronger as Your Brain Grows Older.